Understand your Audience

• Use review insights to understand customer satisfaction and dissatisfaction after purchase.
• Review up to 500 reviews, organized into 15 aspects and 5 main customer insights, with positive, negative, and neutral sentiment.
• Prioritize insights by mention count and review helpfulness, then open original reviews to verify the findings in customers’ own words.
• Use conversion drivers to identify the pre-purchase needs and priorities that motivate customers to search for and buy a product.
• See where each conversion driver comes from and use the prioritized list to decide what your marketing should communicate.

You learn how Scalable separates audience data into review insights and conversion drivers. Review insights focus on what satisfies or disappoints customers after purchase. They are ranked by frequency, broken down by sentiment, and connected to summaries and visual implementation ideas.

You can open the original reviews to confirm each insight, check whether a review is verified, and see how often customers marked it as helpful. You then explore conversion drivers, which capture the pre-purchase priorities behind search and buying decisions. Afterward, you can distinguish post-purchase feedback from purchase motivation and use both to guide strategic decisions.