Understand your Data · Video · 6:00

Optimize your Marketing

TL;DR

  • Use the image audit to evaluate your listing’s perception and appeal, including design quality, image quality, and perceived value.
  • Check message clarity and strength to confirm that your images communicate what customers need to make a purchase decision.
  • Review each image’s score, explanation, recommended fixes, and specific improvement ideas.
  • Use conversion blockers to find important customer information that your current content does not communicate properly.
  • Work through the prioritized blockers and visual implementation ideas to build a stronger foundation for future content.

Summary

You learn how the image audit provides objective feedback on your current listing images. It scores both emotional appeal, such as design quality and perceived value, and logical messaging, such as clarity and strength. You can inspect individual images to understand each score and find recommended fixes.

You then learn how conversion blockers identify gaps between what matters to your audience and what your listing currently communicates. Scalable prioritizes these missing or unclear details, explains each problem, and suggests visual ways to address it. You can use these insights as the foundation for a conversion-focused content strategy and future content generation.

Chapters

04

In this topic

Understand your Data
  1. Understand your Audience6:50
  2. Improve your Product3:42
  3. Optimize your Marketing6:00
  4. Content Strategy & Brief3:18