Understand your Data · Video · 3:18

Content Strategy & Brief

TL;DR

  • Open Gallery Images to access the automated content strategy and brief for each gallery slot.
  • Review, edit, reorder, disable, or reactivate the marketing copy.
  • Use the strategy reasoning and linked conversion drivers, review insights, and product features to understand why each image is structured to convert.
  • Check each content brief for the primary visual, primary message, visual structure, layout, focus, and scene.
  • Complete the product foundation by choosing a Brand Kit and uploading product photos, then generate your images.

Summary

You learn how gallery images support conversion after the main image earns the click. They should make your product feel premium and trustworthy while presenting the information customers care about in a clear, prioritized order.

In Gallery Images, Scalable creates the strategy, copy, and layout for each slot using your review insights, conversion drivers, product features, and other product data. You can inspect the reasoning, adjust the marketing copy, and review each image’s primary visual, message, and visual structure.

After reviewing the strategy, you only need to complete the product foundation by selecting a Brand Kit and uploading product photos. You can then generate the images.

Chapters

04

In this topic

Understand your Data
  1. Understand your Audience6:50
  2. Improve your Product3:42
  3. Optimize your Marketing6:00
  4. Content Strategy & Brief3:18