Improve your Product

• Review your product features in a list sorted by relevance to your audience.
• Use customer review sentiment to identify product strengths, weaknesses, and inconsistent experiences.
• Open detailed analyses and original reviews to understand why customers mention a feature positively or negatively.
• Connect weaknesses to important features and conversion drivers, such as leak protection and worry-free carrying.
• Prioritize suggested product improvements by their potential impact and implementation difficulty.

You first learn how to review your product features, ranked by what matters most to your audience. You then examine product strengths and weaknesses based on how often reviews discuss each feature positively or negatively.

You can open detailed insights and original reviews to investigate issues such as cold retention, finish and durability, or leak protection. Finally, you can evaluate improvement ideas ranked by impact and difficulty, along with supporting details and related data, so you can decide how to build a better product.