Head of Video Content (m/w/d)

Full-time · Karlsruhe/GER hybrid · from €70,000

We are looking for someone to own our entire video content.

Scalable is an AI content platform for e-commerce. Products go in; finished listing images, A+ content, ads, and copy come out. Our founder Jacob is the face of that content: he is on camera, explaining, showing, building an audience.

What's missing is the person who owns everything around it: idea, preparation, direction, production, publishing, and the quality bar.

Why this role exists

• Jacob is fluent on camera and needs no scripts
• The bottleneck is everything before and after: preparing the foundation, scheduling the session, producing, publishing
• The result: content ships irregularly instead of daily
• We want to publish every working day, at a high quality

You are not the person who cuts videos. You are the person who decides which video is worth making at all, and how good it has to be.

What you own

Area	Share
Preparation & shoot direction	25%
Creative direction & taste	20%
AI production & first iterations	20%
Market, audience & marketing strategy	20%
Publishing & distribution	10%
Performance & iteration	5%

Editing is only a fifth, and AI does most of that. Your time goes into judgment, direction, and strategy.

What we expect

• A daily rhythm. At least one release per working day
• Jacob's time invest stays under 15 min per video. Everything else is on you
• You set the schedule. 3 to 5 prepared recording sessions per week, each with the groundwork done
• You build the AI pipeline. From recording to published video in under 4 hours
• You set the quality bar in writing. Our content has to be on point and engaging
• New formats every month you pitch, produce, and test
• You work without briefings. We give you context and access, not a task list

What you bring

• At least 5 years in video or content, including 2 years at a daily or near-daily output rhythm
• A portfolio where the taste is visible without explanation
• Marketing sense: hook, retention, audience, positioning, conversion
• You already work with AI in production and have an opinion on which tools are worth it
• Experience directing a person in front of the camera
• Business-fluent German and English. Our content runs in English
• You live within 100 km of Karlsruhe and can be on site at least one day per week

Not a fit if you:

• define yourself by editing craft rather than creative judgment
• need briefings to get started
• are skeptical of AI in production
• only do long-form and have no feel for short-form

The personality we are looking for

• Opinionated. You have taste and stand behind it, including against the founder
• Self-driven. You don't wait for approvals or ask what's next
• Impatient with mediocrity. A video that is merely okay bothers you personally
• Curious about tools. You test new AI tools before anyone asks you to
• Reliable. What you commit to will be done in time
• Direct. You say when something doesn't work instead of working around it

What the role offers you

• Full creative authority over a channel built from zero
• From year two you build the team, starting with a video editor under you
• A direct line to the founder. No layers in between, no approval loops
• Budget for your toolkit. Hardware, software, AI tools
• A company that knows what content is worth. Content is not a side product here, it is the growth channel
• You build your own portfolio at the same time, on a visible founder brand

Conditions

• Full-time, permanent
• From €70,000 gross per year, open depending on profile, plus a variable share tied to output and reach goals
• Hybrid: at least one day per week in Karlsruhe, the rest flexible
• Start: as early as possible

How we work

We solve problems together, not in silos. The best answer usually takes more than one person's skill, so we pull in whoever moves it forward and let the strongest idea win, wherever it comes from.

We communicate openly because it makes us more effective. We say what we think, share what we learn early, and keep everyone close enough to the goal to pull in the same direction.

We plan our next steps before we sprint, so effort turns into progress instead of motion. And for anything that repeats, we build a system, so a small team can keep serving a growing user base without scaling headcount to match.

About Scalable

Pro-level e-commerce content used to need an agency. Scalable generates it from product data: listings, A+ content, and ads. We are a small team of three, so the person who owns our video directly shapes how the company shows up in the world.

Our application process

1. Application: fill in the form and link your portfolio. No cover letter, no photo, no classic CV.

2. Demo task: promising candidates get a short video task (about 3 to 4 hours). Unpaid, non-binding, and yours to keep. It is a prerequisite for the interviews.

3. Call (30 min): getting to know each other and the basics.

4. Deep dive (90 min, on site in Karlsruhe): you walk us through your demo task, then pitch two format ideas for Scalable.

5. Trial day: real recording, real material, real publishing.

6. Decision within 48 hours.

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We advertise this position gender-neutrally and welcome every application, regardless of gender, age, origin, religion, disability, or sexual identity. An application photo is not required and will not be considered. Details on how we process your application data are in our privacy policy.